Why should marketing leaders attend sales kickoffs

This is a podcast episode titled, Why should marketing leaders attend sales kickoffs. The summary for this episode is: <p>Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SKO and why the company decided to make this transition at this stage of growth. Plus Ben's experience planning and executing his first full SKO, why SKOs are so important for sales teams, and how to manage energy levels at company events.</p><p>I drink a botanical tea-based liquor 🍵 </p><p>Ben drinks red wine 🍷</p>