Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)

This is a podcast episode titled, Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers). The summary for this episode is: <p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer" target="_blank">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>