Episode 11: How to be a revenue-driven marketer

This is a podcast episode titled, Episode 11: How to be a revenue-driven marketer. The summary for this episode is: <p>In Episode 11 we speak with <a href="https://www.linkedin.com/in/brittanyab/" target="_blank">Brittany Brown</a> Head of Enterprise Marketing at <a href="https://lokalise.com/" target="_blank">Lokalise.</a></p> <p>We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.</p> <p>Specifically, we cover:</p> <p>1) Why sales teams perceive marketing as not revenue driven</p> <p>2) Balancing brand-building marketing with revenue-driven marketing</p> <p>3) How to align on one single ICP</p> <p>4) Strategies to get buy-in for new campaigns or tools</p> <p>5) When is the best time to share results with sales</p> <p>6) How to switch from an MQL to accounts based mindset</p> <p>Brittany drinks a Sauvignon Blanc 🥂</p> <p>Ben drinks an old-fashioned 🥃 </p> <p>I drink Josh Cabernet Sauvignon 🍷</p> <p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>