Why we introduced Freemium at Navattic

This is a podcast episode titled, Why we introduced Freemium at Navattic. The summary for this episode is: <p>In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.</p><p>We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads). </p><p>Plus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period. </p><p>I drink Catch &amp; Release wine 🍷 &amp; Ben drinks Coors Light 🍻</p>