Navattic

Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.I drink tea 🍵Ben drinks coffee ☕

Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. 

We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.

I drink tea 🍵
Ben drinks coffee ☕

What it was like to launch a new product line at Navattic

We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educating buyers• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs• Showing more product details and UI to help buyers understand the value• Creating content that serves prospects, not just internal team needs• Setting proper expectations when making big marketing strategy shifts Niall drinks a traditional British ale 🍺Ben drinks an All Day IPA 🍻I drink tea 🫖

Niall Sullivan

 Head of Marketing, Senseye Predictive Maintenance

How to transition from a lead gen to demand gen and ungated marketing strategy

I do an "ask me anything" style interview to ask Ben questions about his career and journey at Navattic. We reflect on hosting this podcast, changing from an IC to a manager, and how our approach to sales and marketing has changed over the past few years. And share our favorite drinks from the season. I drink rosé 🍷Ben drinks Miller Lite 🍺

Ben "ask me anything" interview

Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond decks. We also talk about why product marketers struggle more with sales (apparently more than product teams), collateral for sales reps, and how product marketers can build relationships with high-performing reps.Yi Lin and I drink water Ben drinks Coors Banquet 🍺

Why product marketing struggles to work with sales

Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share our thoughts on personal LinkedIn branding for founders and sales reps. Ben and I were being uncreative and both just drank water

Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. 
We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share thoughts on personal LinkedIn branding for founders and sales reps. 
Ben and I were being uncreative and both just drank water.

Natalie "ask me anything" interview

Ben and I discuss my experience at ChiliPalooza, a SaaS conference in Arizona, all around wellness and AI. We chat about all the ways I heard marketers are using AI, like synthesizing large amounts of data, repurposing content, and building brand guideline bots. We also talk about how it feels impossible to keep up with all the AI innovation and how it's impacting buying decisions. 

I drink a botanical tea-based liquor 🍵 
Ben drinks a Coors Light 🍺

How B2B marketers use AI and ChiliPalooza conference reactions

Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SKO and why the company decided to make this transition at this stage of growth. Plus Ben's experience planning and executing his first full SKO, why SKOs are so important for sales teams, and how to manage energy levels at company events.I drink a botanical tea-based liquor 🍵 Ben drinks red wine 🍷

Why should marketing leaders attend sales kickoffs

Revenue on the Rocks

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We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.

One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.

Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).

It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.

If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!

Natalie Marcotullio - Head of Growth at <a href="https://www.navattic.com/" target="_blank">Navattic</a>

What it was like to launch a new product line at Navattic

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