The Product Marketing x Content Marketing Playbook with Camille Trent

This is a podcast episode titled, The Product Marketing x Content Marketing Playbook with Camille Trent. The summary for this episode is: <p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer" target="_blank">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.</p><p><br></p>