Episode 7: Sales fears around PLG

This is a podcast episode titled, Episode 7: Sales fears around PLG. The summary for this episode is: <p>In Episode 7 we have our second guest - growth and PLG expert <a href="https://www.linkedin.com/in/andrewcapland/" target="_blank">Andrew Capland</a> who is the founder and a growth advisor at <a href="https://deliveringvalue.co/" target="_blank">Delivering Value.</a> </p> <p>We discuss why sales teams can be hesitant around PLG and how to reduce some of those fears as leadership and individual rep. </p> <p>Specifically, we cover:</p> <p>1) Blended PLG and sales-led strategies </p> <p>2) Why PLG can feel like a loss of control for sales and marketing</p> <p>3) Sales rep's frustration with PLG slowing down sales cycles</p> <p>4) How to help reps embrace PLG and the benefits for sales teams</p> <p>5) Ways to upsell and multi-thread within an account</p> <p>6) When is the right time for a company to go PLG</p> <p>Andrew drinks a Tommy Point IPA from his local Winter Hill Brewery 🍺</p> <p>Ben drinks an old-fashioned 🥃</p> <p>I drink a Rose 🍷</p> <p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>