Episode 9: Revops and data’s role in alignment

This is a podcast episode titled, Episode 9: Revops and data’s role in alignment. The summary for this episode is: <p>In Episode 9 we speak with <a href="https://www.linkedin.com/in/petertkirk/" target="_blank">Peter Kirk</a> who runs RevOps at <a href="https://www.madkudu.com/" target="_blank">MadKudu</a> and has built operations functions at multiple product-led and sales-led companies, including Lucid and BentoBox.</p> <p>We talk all about data, attribution, and the role of Revops in helping drive alignment - instead of damaging it.</p> <p>Specifically, we cover:</p> <p>1) How Revops can build trust with sales when they first join an org</p> <p>2) Sales confusion around the role of Revops</p> <p>3) Why sales is often less reliant on sales data or reports</p> <p>4) Who should have access to dashboards and the best cadence to share data with sales</p> <p>5) Best channels to get the most important insights to sales without distracting them</p> <p>6) How attribution and compensation can harm the sales and marketing relationship</p> <p>Peter drinks a spaghett 🍺</p> <p>Ben drinks an old-fashioned 🥃 (Round 3)</p> <p>I drink a mezcal margarita 🍹</p> <p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>