Episode 10: Shifting to a people-first GTM strategy

This is a podcast episode titled, Episode 10: Shifting to a people-first GTM strategy. The summary for this episode is: <p>In Episode 10 we speak with <a href="https://www.linkedin.com/in/nickbennett1/" target="_blank">Nick Bennett</a> founder of <a href="https://clubpf.co/" target="_blank">ClubPF</a>, podcast host of the <a href="https://motionagency.io/anonymous/" target="_blank">Anonymous marketer,</a> and B2B creator.</p> <p>We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.</p> <p>Specifically, we cover:</p> <p>1) Why B2B sales is usually so frustrating for prospects</p> <p>2) How only listening to VCs and sales leaders at other companies can hurt your sales process</p> <p>3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results</p> <p>4) Strategies to get leadership on board with a people-first approach and how to overcome sales fears around it</p> <p>5) Different compensation ideas for a people-first strategy</p> <p>6) The future of the creator-economy and how it ties into a people-first approach</p> <p>Nick drinks a Dunkin cold brew 🧊☕️</p> <p>Ben drinks a Starbucks cold brew 🧊☕️</p> <p>I drink tea 🫖</p> <p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>