How to transition from a lead gen to demand gen and ungated marketing strategy

This is a podcast episode titled, How to transition from a lead gen to demand gen and ungated marketing strategy. The summary for this episode is: <p>We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: </p><p>• Moving away from gating content and focusing on educating buyers</p><p>• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs</p><p>• Showing more product details and UI to help buyers understand the value</p><p>• Creating content that serves prospects, not just internal team needs</p><p>• Setting proper expectations when making big marketing strategy shifts</p><p><br></p><p>Niall drinks a traditional British ale 🍺</p><p>Ben drinks an All Day IPA 🍻</p><p>Natalie drinks tea 🫖</p>