Recent Episodes

SEASON 1
Hard Truths of Parking Innovation with Roamy Valera and the Power of Customer Voices & Data with Amy Brown

Hard Truths of Parking Innovation with Roamy Valera and the Power of Customer Voices & Data with Amy Brown

01:30:39 | 06.05.2024

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Tackling Challenges of Concession Agreements with Sarah Blouch and Customer-Centric Advocacy with Jyo Shukla

Tackling Challenges of Concession Agreements with Sarah Blouch and Customer-Centric Advocacy with Jyo Shukla

01:21:24 | 05.15.2024

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Introducing: the Parketing Collective ft Heidi Barber, Sarah Becherer, and RJ Juliano, and Ultra Distances with New Shoe Day ft Casey Crouse

Introducing: the Parketing Collective ft Heidi Barber, Sarah Becherer, and RJ Juliano, and Ultra Distances with New Shoe Day ft Casey Crouse

01:41:08 | 05.01.2024

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Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching

Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching

01:25:25 | 04.17.2024

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Theater to Parking: Andrew Sachs' Unlikely Path to Industry Leadership

Theater to Parking: Andrew Sachs' Unlikely Path to Industry Leadership

01:39:39 | 03.20.2024

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Parking Enforcement Innovations with Isaiah Mouw and a "Quirky" Conversation with Larry Cohen

Parking Enforcement Innovations with Isaiah Mouw and a "Quirky" Conversation with Larry Cohen

01:28:50 | 02.21.2024

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Unveiling the Complexity of Curb Management

Unveiling the Complexity of Curb Management

01:14:13 | 01.25.2024

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About The Show

Harder Than It Looks: Parking Uncovered

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.


We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.