Product Marketing Alliance

In a recent study by Product Marketing Alliance, product marketers ranked win rate as their number one KPI.Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss what win rate is, how to get a pulse on what your win rate is, and how product marketers can improve win rates using win/loss analysis.

How to improve win rates using win/loss analysis

In episode six of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, share their perspectives on how win/loss reduces customer churn and improves retention rates.

How win/loss reduces churn and improves retention

In episode five of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss how to use win/loss analysis to be a better marketer.

Marketing invisible problems

In episode four of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss how to use win/loss analysis for competitive intelligence.Competitive intelligence is one of the main responsibilities of a product marketer, and in this discussion, our hosts focus on how win/loss can be used to gain an even better competitive advantage in the marketplace.

How to use win/loss analysis for competitive intelligence

In episode three of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, welcome Jonathan Stephens, VP of Consulting at Clozd.The trio brings a host of key, transferable takeaways to the fore, including the eight-step process for a successful win/loss analysis program.

Eight-steps to a successful win/loss program

In this episode of The Win/Loss Podcast, Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd discuss the role win/loss programs can play in boosting sales enablement.

Expert advice for boosting sales enablement with win/loss programs

Join Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, for The Win/Loss Podcast.
During this exclusive series, sponsored by Clozd, the pair discuss how win/loss analysis can be used by product marketers to achieve their top goals and initiatives relating to key areas such as win rate, sales enablement, product roadmap, marketing efficiency, competitive intelligence, and churn and retention.

How to improve win rates using win/loss analysis

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