How to use win/loss analysis for competitive intelligence
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This is a podcast episode titled, How to use win/loss analysis for competitive intelligence. The summary for this episode is: <p>In episode four of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss how to use win/loss analysis for competitive intelligence.</p><p>Competitive intelligence is one of the main responsibilities of a product marketer, and in this discussion, our hosts focus on how win/loss can be used to gain an even better competitive advantage in the marketplace.</p>
DESCRIPTION
In episode four of the win/loss podcast, hosts Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss how to use win/loss analysis for competitive intelligence.
Competitive intelligence is one of the main responsibilities of a product marketer, and in this discussion, our hosts focus on how win/loss can be used to gain an even better competitive advantage in the marketplace.