The best of Product Marketing Life: Game-changing insights from 2023

This is a podcast episode titled, The best of Product Marketing Life: Game-changing insights from 2023. The summary for this episode is: <p>In this episode of Product Marketing Life – <strong>the final episode of 2023</strong> – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing.&nbsp;</p><p><br></p><p>This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.</p><p><br></p><p>We've explored various topics, from the intricacies of horizontal product marketing strategies to the art of quantifying marketing's impact in a tangible way.&nbsp;</p><p><br></p><p>You were treated to an array of episodes that delved into the heart of PMMs' challenges, from navigating go-to-market strategies and effectively demonstrating marketing impacts to leveraging customer feedback for sustained growth.</p><p><br></p><p>Featuring a diverse group of guests, including:&nbsp;</p><p><br></p><ul><li><a href="https://www.linkedin.com/in/heyrobk/" rel="noopener noreferrer" target="_blank">Robert Kaminski from Fletch</a></li><li><a href="https://www.linkedin.com/in/zoeyfrommarketing/" rel="noopener noreferrer" target="_blank">Zoey Morck from Logz.io</a></li><li><a href="https://www.linkedin.com/in/devon-o-rourke-54028b34/" rel="noopener noreferrer" target="_blank">Devon O’Rourk from Fluvio</a></li><li><a href="https://www.linkedin.com/in/ryan-cuellar-aba9019/" rel="noopener noreferrer" target="_blank">Ryan Cueller from TruVoice</a></li><li><a href="https://www.productmarketingalliance.com/author/olga/" rel="noopener noreferrer" target="_blank">Olga Laul from Google</a></li><li><a href="https://www.linkedin.com/in/stuti-dutt/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Stuti Dutt from Compass Digital</a></li><li><a href="https://www.linkedin.com/in/kchan91/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Kevin Chan from Fleetio</a></li></ul><p><br></p><p>This episode – <strong>the final episode of 2023</strong> – offers a recap of some of Mark’s favorite conversations of the year. </p><p><br></p><h2>Key takeaways</h2><ul><li>How to achieve GTM success</li><li>How to demonstrate impact in a role that doesn’t always get tied to quantifiable metrics</li><li>Why companies often fail at the hands of their inability to sustain and repeat successful launches.</li><li>What a win-loss program is and <em>isn’t&nbsp;</em></li><li>What it’s like to be a PMM on a truly global scale</li><li>What’s the difference between being a solo PMM vs. working in a large team?</li></ul>