Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

This is a podcast episode titled, Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink. The summary for this episode is: <p>In this episode of <strong>Product Marketing Life</strong>, host <a href="https://www.linkedin.com/in/markassini/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Mark Assini</a> speaks with <a href="https://www.linkedin.com/in/ericardavidson/" rel="noopener noreferrer" target="_blank">Erica Dingman</a>, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.</p><p><br></p><p><strong>Key takeaways</strong></p><ul><li>Why vision selling takes a more transformational approach</li><li>How to convince customers to adopt a new way of working</li><li>Building an incremental pathway to sophistication for each customer</li><li>Maintaining a core narrative while customizing for each client</li><li>The increasing value of face-to-face marketing and human connections</li></ul>