Product Marketing Alliance

In this episode of Product Marketing Life, Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about what it means to be a founding product marketing manager (PMM).

I’m a product marketing coach, consultant, and creator with 10+ years experience building PMM functions from scratch.

I’ve built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM.

Now, I’m on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.

Also a proud father, Newfoundlander, Raptors fan, morning person, and lover of dad jokes. I once wrote a children’s book about a fox named Rocco.

Jason Oakley

Founder of Productive PMM

PMM founder, Jason Oakley, shares tactical tips on getting cross-functional alignment to build the product marketing function from the ground up.


How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

How to launch the PMM function from scratch

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

Anthony is a partner at Fletch PMM and helps early stage founders position their products and translate that to website messaging.

Anthony Pierri 

Co-Founder of FletchPMM

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 



“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.

Andy currently works at Apollo, helping them build their first formal competitive intelligence program. He has worked at a range of companies focusing specifically on the CI function, ensuring that they win more competitive deals. 

He is also the Founder of Healthy Competition, a podcast and community for competitive intelligence. Andy has become a big voice in the product marketing sphere, helping others understand how to scale competitive programs from the ground up, optimize existing competitive programs, and compete and win in crowded product categories.

Andy McCotter-Bicknell

Head of Competitive Intelligence at Apollo.io

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo where they delve into the world of competitive analysis.


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup.

I'm a Senior Product Marketer who loves turning big ideas into even bigger results. I specialize in developing messaging and positioning that clearly communicates complex ideas, ensuring our products stand out and drive demand. My experience spans data and analytics, network infrastructure, RevTech, MarTech, and DaaS, effectively marketing to diverse audiences from SMBs to Global 2000 brands.

Emily Pick

Senior PMM at Rattle

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 


Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe.

I'm someone who is extremely passionate about business, technology, and helping things grow. It's to the point where I nerd out reading business books for fun, coding side projects in the evenings, running marketing for others, advising students on career and vocation topics, and thinking up new ways to grow existing businesses or create new businesses. I also love people and building relationships, personally and professionally.

Grant Duncan

VP of Marketing at HST Pathways

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 


From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro. The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series.

Collin is an emerging voice in the product marketing space and our new host of Product Marketing Life. 

Collin Mayjack

Product Marketing Manager at Dataro

In the 100th episode of Product Marketing Life, host Mark Assini hands over the reins to new host, Collin Mayjack, PMM at Dataro. 


When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro

In this episode of Product Marketing Life, host <a href="https://www.linkedin.com/in/markassini/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Mark Assini</a> speaks with <a href="https://www.linkedin.com/in/ericardavidson/" rel="noopener noreferrer" target="_blank">Erica Dingman</a>, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling. Key takeaways<ul><li>Why vision selling takes a more transformational approach</li><li>How to convince customers to adopt a new way of working</li><li>Building an incremental pathway to sophistication for each customer</li><li>Maintaining a core narrative while customizing for each client</li><li>The increasing value of face-to-face marketing and human connections</li></ul>

Erica is a skilled product marketer with experience in B2B SaaS. She’s worked across advertising, publishing, and marketing, and focuses on enabling marketers to deliver personalized omnichannel campaigns.

Her core talents lie in go-to-market strategy, market research, storytelling, sales enablement, and brand building.

Erica Dingman

Senior Product Marketing Manager at Movable Ink

Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value.


Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

Vision selling in an AI-driven world, with Erica Dingman

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

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Jason Oakley

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