Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

This is a podcast episode titled, Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io. The summary for this episode is: <p>On this episode of Product Marketing Life, host Collin Mayjack is joined by <strong>Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo</strong>. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.</p><p><br></p><p><br></p>