Product Marketing Alliance

Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-up

Joshua Zerkel | Why multifaceted communities  are the future | Customer Marketing Catch-up

Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up

Key talking points: <ul><li>The importance of upsells for retention and growth,</li><li>Mapping and managing the variety of customer experiences, </li><li>Aligning all company teams with the big picture using journey mapping,</li><li>How mapping helps to scale a customer marketing team. </li></ul>

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

Key talking points: <ul><li>What you should establish between yourself and your executive stakeholders when setting up a team</li><li>Main points to communicate the importance of supporting customer marketing and advocacy teams</li><li>Handling challenging or resistant executives</li><li>An example of a successful executive conversation that helped solidify a new team</li></ul>

Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up

Key talking points: <ul><li>The future of customer marketing</li><li>Analysis of trending topic's longevity</li><li>The impact of cross-functional relationships</li><li>How customer relationships will change</li></ul>

Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up

Key talking points:<ul><li>How these events are conceptualized</li><li>Why connecting these two parts of your company is so important</li><li>How such events can support company growth</li><li>An example of how these events can be successfully conducted. </li></ul>

Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up

With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧

Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-up

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