Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up

This is a podcast episode titled, Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up. The summary for this episode is: <p><strong>Key talking points: </strong></p><ul><li>What you should establish between yourself and your executive stakeholders when setting up a team</li><li>Main points to communicate the importance of supporting customer marketing and advocacy teams</li><li>Handling challenging or resistant executives</li><li>An example of a successful executive conversation that helped solidify a new team</li></ul>