Tech-Talk: How to Supercharge Performance Marketing Results with Richard Jones, CRO, Wunderkind

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This is a podcast episode titled, Tech-Talk: How to Supercharge Performance Marketing Results with Richard Jones, CRO, Wunderkind. The summary for this episode is: <p>Marketers must think outside the box to stand out during tough times. The significant drop in Facebook and Instagram conversion rates, loss of third-party cookies, and increase in paid media spend required to match the previous year’s performance have forced marketing teams to find new ways to drive performance.</p><p>The pressure is on for marketing leaders and CMOs to rethink their channel mix and find alternative methods to meet revenue goals.</p>

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Marketers must think outside the box to stand out during tough times. The significant drop in Facebook and Instagram conversion rates, loss of third-party cookies, and increase in paid media spend required to match the previous year’s performance have forced marketing teams to find new ways to drive performance.

The pressure is on for marketing leaders and CMOs to rethink their channel mix and find alternative methods to meet revenue goals.