Reaching the Forgotten Digital Audience
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This is a podcast episode titled, Reaching the Forgotten Digital Audience. The summary for this episode is: <p>Have you ever had a frustrating experience on a website, tool or mobile app? That’s a daily reality for someone with a disability (one in four U.S. adults). The business community has faced an important reckoning call for greater diversity and inclusion. But, a crucial audience is continually overlooked by these efforts: people with disabilities, including visual, auditory, cognitive and mobility impairments. This actionable, panel event is moderated by “marketing truth-teller” Katie Martell.</p>
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Have you ever had a frustrating experience on a website, tool or mobile app? That’s a daily reality for someone with a disability (one in four U.S. adults). The business community has faced an important reckoning call for greater diversity and inclusion. But, a crucial audience is continually overlooked by these efforts: people with disabilities, including visual, auditory, cognitive and mobility impairments. This actionable, panel event is moderated by “marketing truth-teller” Katie Martell.