Gina Jeneroux is a future of work and skills strategist who has helped major organizations adopt outcome-focused learning strategies, and build skills. Continuing on the series looking at AI and business, Gina discusses how emerging technologies are driving the need for more technical, human, and cognitive skills. She explains how corporate education can be seen as a value-add rather than a cost center. Your host: Daryl Pereira, IBM Senior Content Strategist Key topics:<ul><li>A skills focus can increase opportunities, productivity, innovation, and diversity</li><li>Individuals should spend 70-80% of time developing current skills, and 20-30% on future skills</li><li>Learning leaders should quantify learning's business value through metrics like engagement and performance</li></ul> <a href="https://www.linkedin.com/in/jeneroux/" rel="noopener noreferrer" target="_blank">Connect with Gina Jeneroux on LinkedIn</a>

Gina is on a mission to change how people learn and build new skills to prepare for a bold future, starting now. She is a business-focused professional, and she is passionate about the future of work. She has spent 30 years in the financial services and learning industries – including
five years as the Chief Learning Officer at BMO Financial Group. 

Gina Jeneroux

Future of Work & Skills Strategist

Gina Jeneroux is a future of work and skills strategist who has helped major organizations adopt outcome-focused learning strategies, and build skills. Continuing on the series looking at AI and business, Gina discusses how emerging technologies are driving the need for more technical, human, and cognitive skills. She explains how employee education can be seen as a value-add rather than a cost center. 


Building the skills for AI and beyond, with Gina Jeneroux

Building the business skills for AI and beyond, with Gina Jeneroux

Gina Jeneroux explains how emerging technologies like AI are driving the need for more technical, human, and cognitive skills. She explains how employee education can be seen as a value-add rather than a cost center. 


Continuing in our series on the business of artificial intelligence (AI), we catch up with David Berkowitz, founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild. David has strong expertise in the application of emerging technologies to marketing, and has recently been focused on the role AI can play across functions, whether that be in content generation, data analysis, or contract review. AI can help with repetitive marketing tasks like writing similar content, but strategy requires human judgment. David created the AI Marketers Guild to help marketing experts make sense of AI through practical use cases and education. Your host: Daryl Pereira, IBM Senior Content Strategist Key topics:<ul><li>Why David created the AI Marketers Guild</li><li>How AI can be infused into any marketer’s role</li><li>Getting started and advice for young professionals</li></ul> <a href="https://aimarketersguild.com/" rel="noopener noreferrer" target="_blank">Join the AI Marketers Guild</a><a href="https://www.linkedin.com/in/dberkowitz" rel="noopener noreferrer" target="_blank">Connect with David Berkowitz on LinkedIn</a>

David Berkowitz is the founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally.

David Berkowitz

Founder, AI Marketers Guild

David Berkowitz founded the AI Marketers Guild to help the marketing profession understand how AI can be applied across just about any marketing function, whether that's content creation, data analysis or site personalization.


David Berkowitz on infusing AI across the marketing stack

Clarence Lee is a digital marketing and data science expert who has taught at Cornell University and is currently launching an AI startup. In this first of a series of episodes exploring the impact of AI on business, Clarence explains how AI can give consumers back power over their data, and how it is used in marketing. Your host: Daryl Pereira, IBM Senior Content Strategist Key topics:<ul><li>There is huge potential in AI and data to help businesses and people make better decisions. However, currently big tech companies control most of the data and benefit from it.</li><li>AI technologies like generative adversarial networks (GANs) could allow individuals to generate synthetic versions of their data to preserve privacy, and enable a future where individuals get compensated for their data.</li><li>Clarence’s startup <a href="http://Eisengard.ai" rel="noopener noreferrer" target="_blank">Eisengard.ai</a> aims to make AI/ML more accessible to small businesses and nonprofits, not just big companies with PhDs.</li></ul> <a href="https://www.linkedin.com/in/clarencejylee/" rel="noopener noreferrer" target="_blank">Connect with Clarence on LinkedIn</a><a href="https://www.eisengard.ai/" rel="noopener noreferrer" target="_blank">Check out Eisengard.ai</a> You can learn more from Clarence Lee in his&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__ecornell.cornell.edu_portal_ibm_-23scroll-5FLSMC35&amp;d=DwMGaQ&amp;c=jf_iaSHvJObTbx-siA1ZOg&amp;r=H3emwg2YOxxsI7n_frpYAYTyxHIOFjuXBtGp8vve3oU&amp;m=ikQ1OwsuM6QCFGRr61jbUccdnAGjN3hlY_Va4CAf3i1NXgSE-Za8_o5WjowvypeH&amp;s=h7c8Q3x-vZ0EabHUag5bWIwHGztVxNiWhIECHRP_hIg&amp;e=" rel="noopener noreferrer" target="_blank">Marketing AI</a>, and&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__ecornell.cornell.edu_portal_ibm_-23scroll-5FLSMC40&amp;d=DwMGaQ&amp;c=jf_iaSHvJObTbx-siA1ZOg&amp;r=H3emwg2YOxxsI7n_frpYAYTyxHIOFjuXBtGp8vve3oU&amp;m=ikQ1OwsuM6QCFGRr61jbUccdnAGjN3hlY_Va4CAf3i1NXgSE-Za8_o5WjowvypeH&amp;s=DvcL33wIZRCOq-q-mWAwSt1c_I2AQ1NbXgWs6ky5OPc&amp;e=" rel="noopener noreferrer" target="_blank">Growth Marketing</a>&nbsp;certificate programs offered at a deep discount through eCornell — they are great for anyone interested in leveraging AI and data in their marketing strategy.

Clarence's research applies deep learning and Bayesian econometric techniques to digital marketing and customer analytics applications across various industries. He has spent the past ten years studying the drivers behind consumer adoption, usage and purchase dynamics of digital goods and services found in the start-up ecosystems of NYC and Silicon Valley.

Clarence Lee

Founder & CTO, Eisengard.ai

Clarence Lee is a digital marketing and data science expert who has taught at Cornell University and is currently launching an AI startup. In this first of a series of episodes exploring the impact of AI on business, Clarence explains how AI can give consumers back power over their data, and how it is used in marketing. 


How AI can democratize data, with Clarence Lee

In this first of a series of episodes exploring the impact of AI on business, Clarence Lee, digital marketing and data expert, explains how AI can give consumers back power over their data, and how it is used in marketing. 


Tom Webster has a long experience in podcasting and researching the industry. In this episode he explains how podcasting is finding new audience and helps brands engage in a unique way. Tom shares tips on how to approach setting up a podcast and how to zero-in on your target audience. He also shares his perspective on how AI can help content creators including podcasters. Your host: Amanda Downie, IBM Editorial Strategist, Blogs &amp; Podcasts Key topics:<ul><li>The podcast audience is growing, especially among younger listeners. Podcasts now reach almost as many 18-34 year olds as radio or TV.</li><li>A study by Sounds Profitable found podcast ads outperform radio and TV ads on brand metrics like awareness, favorability and purchase intent. This is due to the podcast medium as well as its younger audience.</li><li>Podcasts work well for both B2C and B2B companies if the content matches the audience. Branded podcasts can be effective if entertaining beyond just promoting products.</li><li>Understanding your target audience is key - their interests, behaviors and context for listening. Craft the show to appeal to them rather than starting with your own goals.</li><li>AI can assist creative professionals but won't replace the need for compelling, original podcast content. Overall AI can help raise the quality of writing.</li></ul> <a href="https://www.linkedin.com/in/tomwebster/" rel="noopener noreferrer" target="_blank">Connect with Tom Webster on LinkedIn</a><a href="https://soundsprofitable.com/" rel="noopener noreferrer" target="_blank">Check out Sounds Profitable </a>

Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. 

Tom Webster

Partner, Sounds Profitable

Tom Webster has a long experience in podcasting and researching the industry. In this episode he explains how podcasting is finding new audience and helps brands engage in a unique way. Tom shares tips on how to approach setting up a podcast and how to zero-in on your target audience. 


The business of podcasting with Sounds Profitable's Tom Webster

Tom Webster explains how podcasting is finding new audience and helps brands engage in a unique way. 


In this episode, Augustana University professors Matthew Willard and Dave O’Hara explain their journey to incorporate sustainability into traditional business curriculum. They talk about the importance of the "triple bottom line", how to develop a sustainability mindset in students, and how sustainability can be applied in every area of business, from marketing to finance. Your host: Daryl Pereira, IBM Senior Content Strategist Key takeaways:<ul><li>Integrating sustainability into business courses and introducing the "triple bottom line" of people, planet, and profitability in all disciplines.</li><li>Developing the sustainability mindset and thinking long-term, rather than just focusing on short-term financial goals.</li><li>Quantifying externalities related to sustainability.</li><li>Incorporating sustainability into different courses, including finance</li><li>Identifying local problems as business opportunities</li><li>Advice for students interested in sustainability</li></ul> <a href="https://www.augie.edu/" rel="noopener noreferrer" target="_blank">More on Augustana University</a>

Assistant Professor of Business at Augustana University and partner at GW-Legacy Advisors specializing in business and estate valuations, transaction advisory services and business development consulting. 

Matthew Willard

Assistant Professor at Augustana University

Focused on how people and organizations to use timeless and underutilized tools to tackle intractable problems, with a strong interest in regenerative processes, perennialism, and  biomimicry. 

David O'Hara

Full Professor and Director of Sustainability and Environmental Studies at Augustana University

In this episode, Augustana University professors Matthew Willard and Dave O’Hara explain their journey to incorporate sustainability into traditional business curriculum. They talk about the importance of the "triple bottom line", how to develop a sustainability mindset in students, and how sustainability can be applied in every area of business, from marketing to finance. 


Integrating sustainability into business education, with Augustana's David O'Hara and Matthew Willard

Hear from Augustana professors Matthew Willard and Dave O'Hara on how sustainability can be incorporated into many disciplines, including business courses, and the steps needed to develop a sustainability mindset. 


Jamil Shabazz is the President of the Indianapolis Chapter of BDPA, an organization dedicated to bringing members of the black community and other minorities into technology and STEM fields. He is passionate about bringing more diversity into the tech sector through job opportunities, mentoring, and showcasing role models. Through the BDPA he puts on conferences, goes into communities, and visits schools, with the idea of leading children from underserved community from the classroom to the boardroom. Your host: Daryl Pereira, IBM Senior Content Strategist Key takeaways:1:47 - Getting into IT in the 90s 4:20 - Why some communities are underrepresented in technology 7:40 - Giving back to the community 11:36 - Partnering with businesses on DE&amp;I initiatives 15:22 - The business imperative for diversity 19:55 - The importance of emotional intelligence for a successful career 22:39 - New doors opened by AI and emerging technology <a href="https://www.linkedin.com/in/jamil-shabazz-ms-capm-0463691/" rel="noopener noreferrer" target="_blank">Connect with Jamil on LinkedIn </a><a href="https://www.bdpa-indy.org/" rel="noopener noreferrer" target="_blank">Check out the BDPA</a>

Jamil has over twenty years experience in Information Systems Technologies, and is an authentic IT leader who promotes mentorship. He is an advocate in the DE&I arena by supporting community and workforce events. 

Jamil Shabazz

President of the Indianapolis Chapter of BDPA

Jamil Shabazz is the President of the Indianapolis Chapter of BDPA, an organization dedicated to bringing members of the black community and other minorities into technology and STEM fields. He is passionate about bringing more diversity into the tech sector through job opportunities, mentoring, and showcasing role models. Through the BDPA he puts on conferences, goes into communities, and visits schools, with the idea of leading children from underserved community from the classroom to the boardroom.


Building diversity in the workplace with Jamil Shabazz

Building Diversity In The Workplace With Jamil Shabazz

In this episode of the Business Schooled podcast, Jamil Shabazz, President of the Indianapolis Chapter of BDPA explains why there is a still a need for more diversity, equity & inclusion in the technology field, and concrete steps that can be taken to address this imbalance. 



Katrina Alcorn is head of <a href="https://www.ibm.com/design/" rel="noopener noreferrer" target="_blank">IBM Design</a>, leading a group of 3,000 designers who work on various projects, including software, hardware, web, and brand experiences. Her background is diverse, having started in journalism and documentary filmmaking before transitioning into tech and design about 20 years ago. In this episode she explains how at its core, design is about problem-solving, and so has relevance in every aspect of business. She talks about the importance of embracing a growth mindset but also about achieving a sustainable balance in your life and career. Your host: Cristina McComic, IBM Content Designer &nbsp; Key takeaways:1:42 - Getting started in user-centered design 3:55 - The history of design at IBM 9:53 - Building design thinking into product development 13:20 - Measuring customer happiness 20:30 - The importance of vulnerability for design and career 24:50 - Developing a growth mindset 26:10 - Innovation, failure, and resilience <a href="https://www.linkedin.com/in/katrinaalcorn/" rel="noopener noreferrer" target="_blank">Connect with Katrina on LinkedIn</a> <a href="https://www.amazon.com/Maxed-Out-American-Moms-Brink/dp/1580055230" rel="noopener noreferrer" target="_blank">Read Katrina's book Maxed Out</a>

As a design leader, my job is to humanize technology. As an organization leader, my job is to humanize the workplace. These challenges are surprisingly similar, and throughout my 20+ years in design, I have embraced them both. With the rapid evolution of AI, this work is getting a lot more interesting, too.

Katrina Alcorn

Head of IBM Design

Welcome to The Business Schooled Podcast. In this episode, we talk to Katrina Alcorn, General Manager of IBM Design. She shares her journey from journalism to leading one of the world's largest design practices at IBM.

Katrina emphasizes the critical role of design in modern business, focusing on human-centered problem-solving and iterative feedback. She encourages embracing a growth mindset, learning from mistakes, and seeing life as a prototype.

Join us to gain insights into design, business, and personal growth.


Good design is good business with Katrina Alcorn

The business of design with Katrina Alcorn

In this episode of the Business Schooled podcast, Katrina Alcorn, head of IBM Design explains why design is really about problem-solving, and so has relevance in every aspect of business. She talks about the importance of a growth mindset and the importance of balance in life and career. 


This is the Business Schooled podcast where you will learn about the latest happenings in the world of business, from tech innovation through to social entrepreneurship and the role of creativity in creating business opportunity. Listen to experts from academia and industry as they share real-world examples of the kind of business you won't find in most textbooks.

Building the skills for AI and beyond, with Gina Jeneroux

DESCRIPTION

Today's Host

Cristina McComic

Sam Smitte

Amanda Downie

Daryl Pereira

Today's Guests

Gina Jeneroux

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