AI and the human factor in business: how psychology is being redefined, with Denise Hartsoch
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This is a podcast episode titled, AI and the human factor in business: how psychology is being redefined, with Denise Hartsoch. The summary for this episode is: <p>Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the <a href="https://techtypequiz.com/" rel="noopener noreferrer" target="_blank">Tech Type Quiz</a> that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.</p><p><br></p><p><strong>Your host:</strong> Daryl Pereira, IBM Senior Brand & Content Strategist</p><p><br></p><p><a href="https://www.linkedin.com/in/denise-leaser/" rel="noopener noreferrer" target="_blank">Connect with Denise</a></p>
Key Takeaways
Advice for career exploration
00:16 MIN
The cognitive career counselor
00:23 MIN
Creating psychology tests that people actually use
00:12 MIN
AI and psychology
00:26 MIN
How psychology makes AI better
00:25 MIN
DESCRIPTION
Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the Tech Type Quiz that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.
Your host: Daryl Pereira, IBM Senior Brand & Content Strategist
Today's Host
Cristina McComic
|Content Designer, IBM
Sam Smitte
|Data and AI Leader, IBM
Amanda Downie
|Editorial Content Strategist, IBM
Daryl Pereira
|Senior Content Strategist, IBM
Today's Guests
Denise Hartsoch
|Founder & CEO, My Inner Genius
I believe that when people love what they do they can change the world. That's why I am committed to developing tools and programs to match people to the jobs they were born to do. MyInnerGenius uses predictive analytics to match people to emerging job roles. MyInnerGenius helps uncover hidden capabilities to help match people to future-proof careeers and ensure companies are ready for change.
Connect with me on LinkedIn