AI and the human factor in business: how psychology is being redefined, with Denise Hartsoch

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This is a podcast episode titled, AI and the human factor in business: how psychology is being redefined, with Denise Hartsoch. The summary for this episode is: <p>Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the <a href="https://techtypequiz.com/" rel="noopener noreferrer" target="_blank">Tech Type Quiz</a> that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.</p><p><br></p><p><strong>Your host:</strong> Daryl Pereira, IBM Senior Brand &amp; Content Strategist</p><p><br></p><p><a href="https://www.linkedin.com/in/denise-leaser/" rel="noopener noreferrer" target="_blank">Connect with Denise</a></p>
Advice for career exploration
00:16 MIN
The cognitive career counselor
00:23 MIN
Creating psychology tests that people actually use
00:12 MIN
AI and psychology
00:26 MIN
How psychology makes AI better
00:25 MIN

DESCRIPTION

Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the Tech Type Quiz that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.


Your host: Daryl Pereira, IBM Senior Brand & Content Strategist


Connect with Denise

Today's Host

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Cristina McComic

|Content Designer, IBM
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Sam Smitte

|Data and AI Leader, IBM
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Amanda Downie

|Editorial Content Strategist, IBM
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Daryl Pereira

|Senior Content Strategist, IBM

Today's Guests

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Denise Hartsoch

|Founder & CEO, My Inner Genius