[Growth Account Executive] Using Gong to Understand a Customer's Full History to Drive Impactful Renewal and Growth Conversations
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This is a podcast episode titled, [Growth Account Executive] Using Gong to Understand a Customer's Full History to Drive Impactful Renewal and Growth Conversations. The summary for this episode is: <p>Learn how Gong's Growth Account Executives uses gong to gain a full understanding of an customer's history to prepare them renewal and growth conversations</p>
Key Takeaways
The Superpower Gong gives growth account executives is teleportation. The ability to go back in time and full understand a customers history around growth and renewal enable them to have effective conversations
00:35 MIN
This workflow helps growth account executives understand why did the customer buy, why did they renew, what did they accomplish over the last 12 months and how did Gong help them get there.
00:39 MIN
In Summary, Gong provides the ability to fully understand the history and sentiment of customer to ensure they have a full scope of the account and how to drive the next conversation.
01:05 MIN
As a best practice, follow this workflow anytime you are handed a new account.
00:31 MIN
DESCRIPTION
Learn how Gong's Growth Account Executives uses gong to gain a full understanding of an customer's history to prepare them renewal and growth conversations
Today's Guests
Lauren Frilling
|Growth Account Executive
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