[Content Marketing] Using Gong to Source and Create Content

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This is a podcast episode titled, [Content Marketing] Using Gong to Source and Create Content. The summary for this episode is: <p>Learn how Gong's Content Marketing Manager uses gong to create incredibly relevant, persona appealing, and actionable content.</p>

Key Takeaways

Nehal's Gong super power allows her the ability to eavesdrop into sales calls for inspiration and content generation

00:08 MIN

The biggest challenge for content markets is having the ability to deeply understand the buyer

00:09 MIN

Here Nehal share's her workflow for finding the right calls to help build the right content

01:34 MIN

Once the right call is found, Nehal listens to the call to gain a deeper understanding of the customer's challenge

00:42 MIN

Once Nehal is done gathering information, she gets to work on her social post

01:05 MIN

Nehal's best practice includes listening to 2 calls a week to uncover pain points and challenges

00:37 MIN

DESCRIPTION

Learn how Gong's Content Marketing Manager uses gong to create incredibly relevant, persona appealing, and actionable content.

Today's Guests

Nehal Tenany

|Content Marketing Manager

[Content Marketing] Using Gong to Source and Create Content

DESCRIPTION

Today's Guests

Nehal Tenany

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