[Product Marketing Leader] Using Gong to Create Message and Measure Impact

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This is a podcast episode titled, [Product Marketing Leader] Using Gong to Create Message and Measure Impact. The summary for this episode is: <p>Learn how Gong's VP of Product Marketing uses Gong to create, deploy and prove impact on new messaging.</p>
Julien shares, at high level, what is product marketing
00:57 MIN
Julien leverages team stats to gain visibility into new message adoption
02:00 MIN
Julien leverages the calls page to understand how messaging is landing
00:56 MIN
Julien leverages slide analytics to understand how customers are reacting
01:01 MIN
Lastly, Julien pipes Gong data into a 3rd party BI tool to measure business impact
02:02 MIN

DESCRIPTION

Learn how Gong's VP of Product Marketing uses Gong to create, deploy and prove impact on new messaging.

Today's Guests

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Julien Sauvage

|Vice President, Product Marketing at Gong

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