[Customer Marketing Leader] Using Gong to Hunt for Customer Stories
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This is a podcast episode titled, [Customer Marketing Leader] Using Gong to Hunt for Customer Stories. The summary for this episode is: <p>Learn how Gong's Director of Customer Marketing uses Gong to optimize how she sources, qualifies, and determines the best timing for outreach for customer stories.</p>
Key Takeaways
The mission of customer marketing, and its many similarities to sales
01:05 MIN
Finding Customers Who Fit the Right Criteria
00:33 MIN
Ensuring Customer Marketing Outreach is Not Disruptive
00:28 MIN
Understanding a Point of Contact's Sentiment
00:38 MIN
A Best Practice: Listening to Quarterly Business Reviews
00:31 MIN
Use Topics to Help Uncover Most Relevant Parts to Capture in a Customer Story
00:34 MIN
Taking Action to Get the Conversation Started
00:36 MIN
The Customer Marketing world before and after Gong
00:38 MIN
DESCRIPTION
Learn how Gong's Director of Customer Marketing uses Gong to optimize how she sources, qualifies, and determines the best timing for outreach for customer stories.
Today's Guests
Jane Menyo
|Head of Customer Marketing
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