Using Gong to Get Ahead of Macroeconomic Risk
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This is a podcast episode titled, Using Gong to Get Ahead of Macroeconomic Risk. The summary for this episode is: <p>Sunny Huang, Sr. Manager of Value Insights and owner of the Gong on Gong program, walks through how Gong is currently leveraging the platform to stay ahead of the risk caused by macroeconomic volatility, and 3 plays you can implement today</p>
Key Takeaways
First, create a Macroeconomic Risk Tracker
00:36 MIN
Pipe that tracker into your BI tool to track the impact of macroeconomic volatility across all parts of your business
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00:34 MIN
Leverage Gong to create messaging that is directly informed by the voice of the customer, so you're able to understand how your products & services fit your customers' new reality
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00:29 MIN
Bring the "Macroeconomic Risk" Tracker into your Deal Boards so they reflect all the important risk indicators
00:20 MIN
Stack the "Competition," "Pricing," and "Macroeconomic Risk" trackers to find all the deals currently at risk, and use the learnings to build a risk mitigation playbook
00:22 MIN
DESCRIPTION
Sunny Huang, Sr. Manager of Value Insights and owner of the Gong on Gong program, walks through how Gong is currently leveraging the platform to stay ahead of the risk caused by macroeconomic volatility, and 3 plays you can implement today