[ABM Manager] Using Love Moments to Create Compelling Messaging and Drive Human Connection With Future Customers
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This is a podcast episode titled, [ABM Manager] Using Love Moments to Create Compelling Messaging and Drive Human Connection With Future Customers. The summary for this episode is: <p>Watch how Gong's ABM Manager captures "love" moments to create compelling messaging and drive better human connection with future customers.</p>
Key Takeaways
In the world of an ABM Manager it is imperative to learn and discover what matters most to buyers.
00:37 MIN
The superpower Gong gives to ABM managers is the ability to uncover "love" aka a-ha moments by customers or prospects.
00:45 MIN
Love moments are valuable in two ways. The first the ability to hear what part of Gong really spoke to the customers. The second, the ability to be more personable and create a human connection with your customer.
00:33 MIN
By creating a love tracker and applying a few filters to pull forward love moments in must-win accounts, ABM managers now have direct access into the voice of the future customer to create compelling and personalized messaging.
00:28 MIN
DESCRIPTION
Watch how Gong's ABM Manager captures "love" moments to create compelling messaging and drive better human connection with future customers.
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