How To Use Video In Your Emails
Welcome to the certified million-dollar podcast on Molly. I know we I don't have a guest today, but when you just tell the audience, what episode of tearing, you Sawyer how to use video inside of your emails, specifically sells. He knows there's a whole different thing about Moxie emails will leave that for another day. This is me trying to get you thinking ahead of time for the show so that you coming, you come in with some ideas. So I'm video animals and use cases any things that you do. What did you go?
I mean, I definitely think there's a used case for videos and emails. I think one thing and it's where I said this to 3 years ago, I thought a lot more people would have adapted video by now, just because it's different and it makes you kind of stand out. So if you're getting, you know, 20 30 emails a day and one person sends you, a nice video, you would be more likely to reply, but I don't know if that's the case because I owe for example, the yard has been prospecting to me night. I kind of watch the video, but I asked, you never reply to email, but I will say, there are some pros and cons to having video an email to start off a frozen. I think video helps people connect with the content better. I know, personally, I rather watch a 30 second video, then read a 30-second script just to kind of see, instead of actually having to focus on the reading and I think they're versatile. So the one thing you can do any mail is if you want to
You know, show something you can show something in a very unique, way with images and different things in your video. But those are some of the pros. I just come to mine right off of that, but what do you think? I like people would give me to go. It sounds like he's being spoken about quite a lot for quite a long time. And still is very rare that I actually receive while now. Maybe what I'll do is I'll set up a ghost company in Elko myself, the founder, CEO president. If you know, whatever, I'm going to go get some more, but I do think it knows problem as what my fuel tank and in tech companies. It's a bit of an echo chamber and everyone talks about the same stuff. It's probably more problems that anywhere else by big, big margin. I think it still has one quite big problem when people do it. Like one thing. If you've never been, send a video before you like, oh wow. What is this? Let me have a look but beyond that. I'm do you want to see in a couple times? You know what it is? And it's the same as the email instead of just taking more time and then something else as well. So they
You've really got to get past the novelty and then, you go to find an interesting way to use that instead of the email to add something, that's the part where a lot of Reps don't do that. Quite right. I miss my cat. She does want to poke house if she wants to come and say hello. This is what we do every week, but I think we've made a new template that is available to all of our customers inside of the temperate vibrate and it's converting. One of the household is better than other templates that we seeing clients, use do a video to show them it. I nose for interest off of that, we don't have to book a cool to show them at Sam's Club. We could download it but that's kind of hero that it's adding something different. Why was? I think a lot of people just go like
Hey, I saw that you did this and that's the body of the email that she sent me a video. So it's different. It's not
Yeah, I thought it was funny. I was reading a few weeks ago in dinner, is at 8, that red that says that you're our brains process visual faster than text and be the case if you are reading emails and and getting video and email and you don't understand this message easier than it would. If somebody wrote some long sales, the email to you find that the case that kind of a you personally I don't know me. I'm a visual learner. So you personally are you more of a visual volume or one of those open the book and kind of read it, rather than see it?
I find it hard to visualize stuff. So I do need to see if our fine with a video unless I've been compelled to open it for something other than the body of the email I don't bother cuz I know what it is. Like if I sent you a video now, cuz we know each other you probably are with me and watch it to see what am I trying to communicate if I gave you nothing else? If I don't know you
I don't care what the email says. No Raquel the video says that I killed the voice mail says, inside of the medium. So, like I said, I'll hit some accounts that I looking at your website right now with something like that. That's about coming one people like to attach. And so you. Do, you sell something like a monetized? Maybe have to bring it inside, but then, if you playing the volume game, do that either.
Think about it, how often?
Something, somebody said you a Content, somebody sends you an email all we would you forward a good email to somebody else like hey this is a good email. You don't want to see this or if it's a video would you say thank you. You got to watch this video that YouTube video. This this video, this is a really funny video. If you think about it, more people are actually willing to, for Sheriff video, more than a text email, which then helps with your conversion rate because now more people are seeing it. And I know personally, I don't really forward emails. I figured his grade email, but I will forward it. A video that I think is a really funny video.
Yeah, I guess. So the criteria for you folding. It is that I get enough.
I hate the word value value, meaning entertainment information, something else out of it to some people do their proposals, they'll send the proposal in PDF format doggie style black and then they'll do a story on the backyard on the whatever else you say, okay? So far the way technical person to see, see this is your take a look at the disco's. Hey, just so that, you know. I definitely butt you Austin cell and that's for the multi threading around different people. This is, you make, is that kind of stuff. I like that and you can see that getting folded three and not being appreciated all the, hey, mister mister sells, what could we have? Like 30 minutes of you because I'm someone else you needed to be involved and I'm not. And that's part of people's time being wasted. But so that when I can say, I don't know if I got an hour at prospecting, email would I go the Dallas? Great. Let me forward it to Sean. So the prospect to email. Do you need that? But
I know what you mean. I just the way I am at. I wonder
Send the cons of video email, you play, The Other Side. Some things that come to mind for me is
One thing I've had in the past, has some Ninja videos too long and won't, you can't send it to, you have to downsize and takes time stuff. So the videos too long, you can't send it to the probably a sweet spot. You want to have a Yahoo email so he has your marketing and promotions and not being delivered from the car delivered. In general, might be a bit worse. With scaling about videos. What do you think? Yeah, definitely deliverability especially if you're telling two different types of company who will figure out who have more fouls and texts kind of stuff and it team. Some big one, the deliverability and spam you sending a once one video. So, I'm sorry, I have to do two at one time, then your audio video about 60 seconds.
He talks so nice out here with my phone number in. Hey Sean. This thing I want to share with you inside content I didn't send you that you never get it cuz they want to spam. That's my time. I know everything is a numbers game this or quality aspect, but if I wanted to get the most out of my day, that's not a great situation is at. So does that also think some people just don't like it? I love you have to fight through it. So I think the cover that it's not just about this before wraps, you literally only send videos, that's what I do all day. And it looks like I'll get to them. Depends on how you felt too. I probably would have a look. I know people on my team, who would know, I know people in your team who would love that is always amazing to see if you selling set up eyebrows seed of her people and you sent them a 2-minute video, do you say Ball music? Laconia, if they don't know you and respect you in that kind of stuff know, maybe not, but maybe in the next one, you will get. So I think you got to mix it up.
Do I do video yesterday? Ryobi like why you do it as the second video of the second email in your soul? Do a couple of times and they beat us. Thank you. Going to try and cover all bases cuz otherwise it's just a lot of texts emails, and that's not ideal doing too much video if they don't like it, that I'm going to walk Isla.
So I want your opinion on this. I know there's companies out there's a people that there's but always do those those videos with a coffee cup and they put their name on The Coffee Cup and they start saying let's have a virtual coffee. I personally with the video I would rather
It almost be your come up with your own idea. I feel like too many people are doing that right now, but I'd love to come and hear what you think a know is that one of those because I tracked you or be? Do you like those kind of videos of thinking, like, I'm holding up my iPad here with me. Yeah, I'm doing a video or sales email thing. Bubba, video tell me that that has a good picture. So I'm albino turkey, but I'd say moving forward on this day, in 2023 and Beyond. It's going to be about you. So what I see before is but my friends are laid a key that used to do, like a mariachi band because some of, they had like musical instrument plays in the team's, they would suit, like, y'all had a play, a song part of town and they would send that to each account. And it would be very custom made, all that kind of stuff. Would you do that? I'd love to see you do it but you should do that cuz you don't like that you know how about
How do that interest? So I think you can make it about you. I think by ukulele and try and do the gimmick you should do, if I can resize you and I I'll look guy finds jonesing for my semi pro tennis player and if I like tennis racket I'll show you my rocket, right? I'm not. So it's connecting and that's the one to one thing so I think he's going to do it that way. But if you do nothing else as a Fail-Safe, I guess put in the hay named thing is kind of
The done thing. Yeah. I think I mean you going to be unique and you come with me or was it all? We was we we spoke to somebody about a year ago and we're talking with the UFC and Patty from the UK and she said that a picture of my face on potty been with body was what was going to be ready by this. I'm sorry but you told me I would be more than a conversation, that was a good one that we had.
Yeah, I wonder what they're doing now. That was classic the whole team on slack. You're up to but thank you, sir. Right? That was great to animal videos. Are you currently know you work a lot with campaigns in a lot with our team on different things to put a lot of video into your campaigns right now? I think we should like to have it. So this is kind of do you have any TV or what YouTube videos cuz I can pick what I see you in. What kind of stuff is always there on the Month people to read to slug bug bites anymore. I want to get the Snippets the quick information. That's why it's the rhyme Wheels of Steel Beggin Tik Tok suicide because it's quick Foster and attention spans are left.
Is it going to go that way more more? I believe. So I thought that was your video and sells is going to be a good thing but I still think it's useless if it's not useful cuz I'm super obvious but just doing a video because I should do video or you might as well just do a better email at that point you get quicker return so I could find it find a useful and more efficient productive way to do a video if you need to. If it benefit you if it helps you and Jenna Prospect from zero to one, then worry about it. But we all know it's some it's been around for a while. No one seems to attract a big scale and that's probably for a reason but I think it's coming.
Hireko there is that the opinion video from Allie Whitfield. I want to thank everyone for joining us today. Another great episode very unique episode. We were talking about video email. I'm thank you for everybody listening. If you enjoy the show, don't forget to leave us a review. Hopefully, a 5-star review wherever you listening from a subscribe, is he don't miss the next episode. We bring on guest. We also just have Randy and I hope you enjoy this one. Come to the next one and see you soon. Thank you again.
In this episode of The 0 to 5 Million Podcast, Shawn and dive into the topic of How To Use Video In Your Emails.
They explore the endless possibilities of how video can be used to engage with your audience and share their top tips for creating effective video email campaigns.
Have you ever wondered whether visuals or plain text emails are easier to process? Shawn and Ollie discuss this hot topic and reveal why people are more likely to forward a video than a plain text email. Plus, they share their insights on email deliverability and other issues that can impact the success of your video email campaigns.
Tune in to learn how to use video in your emails effectively and take your email campaigns to the next level.
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Connect with Ollie: www.linkedin.com/in/olliewhitfield