The Value of Insights | Hot Take with Katie Nehrenz

Katie: Last year, 95% of our customers' engagement came from RSS feeds alone. That means that 95% of their engagement is coming from podcast apps like Apple Podcasts, Google, Spotify. Historically, this engagement has always been anonymized. In a B2B company, you need to know what brands are listening. Grandma, the barista at your favorite coffee shop, your neighbors, they're most likely not going to be purchasing your product. You need to know the CEO of a company that perfectly matches your ICP is listening. You need to know of the brands that are in your pipeline that are listening. You need to know the kind of content that maybe the retail industry is interested in. That is what Casted Insights does for you, and what's fabulous is that the customers that are using insights, they're doing amazing things with it. Some are able to understand what certain industries are listening to. Take those topics, create a great playlist, or create a great audiogram or videogram and use that to send out to their prospects in that same industry to say, "Others are enjoying this. What do you think?" or, "Here's a powerful quote." They're able to build stronger connections with that. Other customers are using it as a way to identify who's in their audience and reach out to them sooner. If they see Casted is in their audience and Casted is a prospect, they can reach out to them and say, "Hey, we heard that you're enjoying this content. What do you think about this?" Other customers are using it to map their sales journey. And then others are able to identify that deals have recently sold, those were listeners just a couple of months ago, and they're able to prove that their podcast, their content had an impact on the pipeline. They're able to draw the line straight from point A to point B, and that's absolutely amazing. Insights proves that you don't have to be stuck at more downloads. You can break beyond that barrier and you can use it to intimately understand your audience and be able to engage with prospects, engage with your pipeline, and bring them further down the funnel and truly make a business impact with your podcast.