How the Museum of Illusions Creates Viral Marketing

This is a podcast episode titled, How the Museum of Illusions Creates Viral Marketing. The summary for this episode is: <p>How do you market the experience of walking through rooms of illusion that flip reality on its head?</p><p> </p><p>In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.</p><p> </p><p>Key Moments:</p><p>00:00 Andy Levey Turns Wonder Into Marketing Strategy</p><p>02:00 Inside the World’s Most Photographed Museum</p><p>04:00 From Wall Street to Vegas Viral Experiences</p><p>07:30 Building the Biggest Brand No One’s Heard Of</p><p>09:30 Cracking the Local Playbook for Global Growth</p><p>14:14 Data and Science Behind Going Viral</p><p>16:44 Marketing FOMO With Radio and Influencers</p><p>19:00 Winning Local Search and the AI-Discoverability Game</p><p>24:00 Bringing Emotion Back to B2B Marketing</p><p>27:23 How to Make Customers Feel Your Product</p><p>33:43 Lessons from Failed Launches</p><p>38:10 Using AI to Scale Creative, Not Replace It</p><p>45:00 The Best Marketing Campaigns</p><p>51:00 Marketing Trends Outro</p> <p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>