Website Expert: These Mistakes will Make or Break Your Entire 2026

This is a podcast episode titled, Website Expert: These Mistakes will Make or Break Your Entire 2026. The summary for this episode is: <p>The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.</p><p>Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.</p><p>Josh also shares how teams are using Pantheon’s new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.</p><h3><br />Key Moments: </h3><p>00:00 — The Two-Second Rule: Why Website Speed Kills Conversions</p><p>04:30 — The Hidden Growth Killer Most Marketers Miss</p><p>08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story</p><p>12:22 — Five Evergreen Website Tactics for the LLM Era</p><p>16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing</p><p>20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far</p><p>23:10 — The Generic Content Trap Poisoning AI Search Results</p><p>26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste</p><p>31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth</p><p>36:05 — Brokering Peace Between Marketing and IT Teams</p><p>40:20 — Vibe Coding for Marketers: The Prototype Revolution</p><p>44:06 — Next.js Explained: Open Source for Marketing Development</p><p>48:17 — From Vibe Code to Production: The Last Mile Problem</p><p>51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights</p><p>54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required</p> <p><p>This episode is brought to you by Lightricks.&nbsp;<br><br>LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.</p><p><br>Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.&nbsp;</p><p>&nbsp;</p><p>Try it today at ltx.studio<br>&nbsp;</p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>