GoodRx’s Wild West Brand Marketing Bets Big On Audio

This is a podcast episode titled, GoodRx’s Wild West Brand Marketing Bets Big On Audio. The summary for this episode is: <p>He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.</p><p>Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.</p><p>Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.</p><p>Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand.</p><p> </p><p>Key Moments:</p><p> </p><p>00:00 Introduction to GoodRx’s Marketing Strategy</p><p>01:37 How Ryan Sullivan Became a CMO in Five Years</p><p>05:34 Measurement and Marketing Efficacy</p><p>10:57 The Savings Wrangler Campaign</p><p>29:50 Balancing B2C and B2B Marketing</p><p>32:40 The Importance of Brand Consistency</p><p>36:38 Contrarian Marketing Bets</p><p>37:21 The Power of Audio in Marketing</p><p>41:32 Leveraging Third Party Content for AI Brand Discovery</p><p>45:15 Balancing Data and Intuition in Marketing</p><p>51:26 Building a Robust Measurement System</p><p>01:00:55 Lightning Round: Quickfire Questions For GoodRx’s CMO</p> <p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>