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Episode 1  |  32:22 min

How Food Service Marketing Leaders Cut through the Clutter with Authenticity w/ Jim Taylor and Jason Loehr

Episode 1  |  32:22 min  |  01.16.2019

How Food Service Marketing Leaders Cut through the Clutter with Authenticity w/ Jim Taylor and Jason Loehr

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This is a podcast episode titled, How Food Service Marketing Leaders Cut through the Clutter with Authenticity w/ Jim Taylor and Jason Loehr. The summary for this episode is: CPG companies are being disrupted left and right. Where they struggle, brands like Inspire & Arby’s have figured it out. Technology innovation is causing massive disruption in many fields, especially CPG. Companies are too slow, encumbered by corporate bureaucracy. Instead, they need to leverage their resources in a streamlined way toward proactivity, higher order thinking, and how to add holistic value to their customers. Where they struggle, marketing leaders in the foodservice industry like Jason Leohr and Jim Taylor are winning. Jim is the Chief Marketing Officer of Arby’s and Jason is the VP of Media for Inspire Brands, Arby’s parent company. I got to chat with them right before their speech at Brandemonium.
Takeaway 1 | 00:09 MIN
It's more fun to create problems than to solve them in the world of food.
Takeaway 2 | 00:10 MIN
Understanding the DNA of the brand.
Takeaway 3 | 00:14 MIN
I love competition.
CPG companies are being disrupted left and right. Where they struggle, brands like Inspire & Arby’s have figured it out. Technology innovation is causing massive disruption in many fields, especially CPG. Companies are too slow, encumbered by corporate bureaucracy. Instead, they need to leverage their resources in a streamlined way toward proactivity, higher order thinking, and how to add holistic value to their customers. Where they struggle, marketing leaders in the foodservice industry like Jason Leohr and Jim Taylor are winning. Jim is the Chief Marketing Officer of Arby’s and Jason is the VP of Media for Inspire Brands, Arby’s parent company. I got to chat with them right before their speech at Brandemonium.

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