Predicting the Turn

For decades, Keurig has been synonymous with convenient at-home coffee brewing, revolutionizing how millions of Americans start their day. Yet despite being a household name in coffee makers, the brand has never sold its own coffee—until now. Christine van den Broeck, Vice President, Keurig Brand Marketing at Keurig Dr Pepper, is leading the charge with the launch of Keurig Coffee Collective, a premium coffee line crafted by internal experts the company calls "trailblazers." In this conversation, we explore why now is the right time for this evolution, how cultural intelligence shaped the strategy, and the role of employee experts versus celebrity influencers bringing this launch to life.

Christine van den Broeck

Vice President, Keurig Brand Marketing at Keurig Dr Pepper

After Decades Of Machines, Keurig Launches Its Own Coffee Brand

For decades, Keurig has been synonymous with convenient at-home coffee brewing, revolutionizing how millions of Americans start their day. Yet despite being a household name in coffee makers, the brand has never sold its own coffee—until now. Christine van den Broeck, Vice President, Keurig Brand Marketing at Keurig Dr Pepper, is leading the charge with the launch of Keurig Coffee Collective, a premium coffee line crafted by internal experts the company calls "trailblazers." In this conversation, we explore why now is the right time for this evolution, how cultural intelligence shaped the strategy, and the role of employee experts versus celebrity influencers bringing this launch to life.

Blake Mycoskie built TOMS Shoes into a $650 million empire, pioneered the "buy-one-give-one" model that revolutionized social enterprise, and made over 40 of his first employees multimillionaires. Yet three years after selling the company to focus on family, he found himself in a dark place—depressed, isolated, and questioning whether financial success could ever feel like enough. Today, he's channeling that hard-won wisdom into ENOUGH, a new lifestyle brand that is fully owned by a nonprofit with a mission to help millions of people understand that their inherent worth isn't tied to external achievements. In this exclusive interview, Blake shares how he recovered from post-exit depression, why separating your identity from your business is critical for founders, and how the philosophy of "enough" paradoxically unlocks better performance and sustainable ambition.

Blake Mycoskie

Founder, ENOUGH

Blake Mycoskie built TOMS Shoes into a $650 million empire, pioneered the "buy-one-give-one" model that revolutionized social enterprise, and made over 40 of his first employees multimillionaires. Yet three years after selling the company to focus on family, he found himself in a dark place—depressed, isolated, and questioning whether financial success could ever feel like enough. Today, he's channeling that hard-won wisdom into ENOUGH, a new lifestyle brand that is fully owned by a nonprofit with a mission to help millions of people understand that their inherent worth isn't tied to external achievements. In this exclusive interview, Blake shares how he recovered from post-exit depression, why separating your identity from your business is critical for founders, and how the philosophy of "enough" paradoxically unlocks better performance and sustainable ambition. 

Why TOMS Founder Blake Mycoskie Chose ENOUGH Over Everything

In an era when many consumer brands chased venture capital and rapid expansion, Andrew Benin, CEO and Co-Founder of Graza, took a different path. Since launching in 2022, his olive oil brand has become known for its distinctive squeeze bottle packaging and methodical approach to growth, prioritizing product quality and strategic partnerships over instant gratification. Benin's journey from cooking at Gramercy Tavern to building what he believes will be a top-two olive oil company offers a masterclass in patient brand building. In this conversation, we explore Graza's unconventional approach to sourcing, the strategy behind its iconic packaging, how the brand navigated early retail partnerships, and what Benin sees as the future of consumer brand building.

Andrew Benin

Co-Founder, Graza

In an era when many consumer brands chased venture capital and rapid expansion, Andrew Benin, CEO and Co-Founder of Graza, took a different path. Since launching in 2022, his olive  oil brand has become known for its distinctive squeeze bottle packaging and methodical approach to growth, prioritizing product quality and strategic partnerships over instant gratification. Benin's journey from cooking at Gramercy Tavern to building what he believes will be a top-two olive oil company offers a masterclass in patient brand building. In this conversation, we explore Graza's unconventional approach to sourcing, the strategy behind its iconic packaging, how the brand navigated early retail partnerships, and what Benin sees as the future of consumer brand building.

How Graza Rejected Growth-At-All-Costs For Brand Building

When most organic food brands faced pressure to sellto multinational corporations, Arjan Stephens and his family chose a different path. As President of&nbsp;<a href="https://naturespath.com/?srsltid=AfmBOooaj3qH1EBtDLp-a0V96vD7F28YLCX6KnPKuhQX0XhUgB6Gtd7G" rel="noopener noreferrer" target="_blank">Nature's Path Organic Foods</a>, Stephens has helped steer the company his parents founded 40 years ago to become one of the last major independent organic brands in North America. Under his leadership, the company has not only resisted acquisition offers but has built a $40 million food bank donation program that proves purpose and profit can coexist. In this conversation, we explore how Nature's Path educated consumers on organic food before it was mainstream, thecompany's approach to brand architecture and innovation, why staying family-owned matters to their mission, and how they're using product lines like Love Crunch to address food insecurity.

Arjan Stephens

President - Nature's Path

When most organic food brands faced pressure to sell

to multinational corporations, Arjan Stephens and his family chose a different path. As President of Nature's Path Organic Foods, Stephens has helped steer the company his parents founded 40 years ago to become one of the last major independent organic brands in North America. Under his leadership, the company has not only resisted acquisition offers but has built a $40 million food bank donation program that proves purpose and profit can coexist. In this conversation, we explore how Nature's Path educated consumers on organic food before it was mainstream, the

company's approach to brand architecture and innovation, why staying family-owned matters to their mission, and how they're using product lines like Love Crunch to address food insecurity.

How Nature’s Path Pioneered Organic Breakfast Cereal 40 Years Ago

How can a century-old family tradition from Greece successfully disrupt the competitive U.S. snack aisle. I sat down with OLYRA President and CEO Yannis Varellas to discuss his fascinating journey transforming a fifth-generation flour mill into a modern consumer brand. He details his approach to market entry, the distinction between Amazon and D2C strategies, and how his vision started with a single shipping container filled with Greek cookies.

How can a century-old family tradition from Greece successfully disrupt the competitive U.S. snack aisle. I sat down with OLYRA President and CEO Yannis Varellas to discuss his fascinating journey transforming a fifth-generation flour mill into a modern consumer brand. He details his approach to market entry, the distinction between Amazon and D2C strategies, and how his vision started with a single shipping container filled with Greek cookies.

Why OLYRA's CEO Says Ignorance Is A Founder's Best Asset

Ever wondered how a company goes from a single steam mop to a global empire of home and outdoor products? In this interview, SharkNinja's Chief Commercial Officer Neil Shah reveals the company's problem solving philosophy that fuels its rapid growth. He discusses how SharkNinja identifies consumer pain points, balances performance and value, and has evolved its retail and marketing strategies to win in a crowded marketplace.

Neil Shah

Chief Commercial Officer, SharkNinja

Ever wondered how a company goes from a single steam mop to a global empire of home and outdoor products? In this interview, SharkNinja's Chief Commercial Officer Neil Shah reveals the company's problem solving philosophy that fuels its rapid growth. He discusses how SharkNinja identifies consumer pain points, balances performance and value, and has evolved its retail and marketing strategies to win in a crowded marketplace.

The Secret Behind SharkNinja's Unstoppable Innovation

How do you tackle a challenge as vast as closing America’s brain nutrition gap? Mark Brooks, CEO and co-founder of <a href="https://brainiacfoods.com/" rel="noopener noreferrer" target="_blank">Brainiac Foods</a>, is answering that question by creating everyday foods packed with the nutrients kids (and adults) need for brain health and development. In this interview, he shares the brand's science-first approach, its unique retail strategy, and the mission to make "brain food" accessible to every family

Mark Brooks

CEO, Brainiac Foods

How do you tackle a challenge as vast as closing America’s brain nutrition gap? Mark Brooks, CEO and co-founder of Brainiac Foods, is answering that question by creating everyday foods packed with the nutrients kids (and adults) need for brain health and development. In this interview, he shares the brand's science-first approach, its unique retail strategy, and the mission to make "brain food" accessible to every family

Brainiac's Mission to Feed Young Minds🧠

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

After Decades Of Machines, Keurig Launches Its Own Coffee Brand

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Today's Host

Dave Knox

Today's Guests

Christine van den Broeck

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