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Episode 77  |  27:39 min

Lessons Paul Chibe Learned In Moving From The CMO To The CEO

Episode 77  |  27:39 min  |  10.06.2020

Lessons Paul Chibe Learned In Moving From The CMO To The CEO

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This is a podcast episode titled, Lessons Paul Chibe Learned In Moving From The CMO To The CEO. The summary for this episode is: Over his career, Paul Chibe has led marketing for some of the largest brands in the world ranging from Quaker Oats and Wrigley to Anheuser-Busch where he served as Chief Marketing Officer in the United States. Today, he serves as the CEO of Ferrero North America, maker of iconic brands such as Nutella, Tic Tac, Kinder, and Butterfinger. We sat down to talk about his move from CMO to CEO, and what marketers should focus on during their career.
Over his career, Paul Chibe has led marketing for some of the largest brands in the world ranging from Quaker Oats and Wrigley to Anheuser-Busch where he served as Chief Marketing Officer in the United States. Today, he serves as the CEO of Ferrero North America, maker of iconic brands such as Nutella, Tic Tac, Kinder, and Butterfinger. We sat down to talk about his move from CMO to CEO, and what marketers should focus on during their career.
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Paul Chibe
President & CEO, Ferrero North America

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