How a Gut Health Journey Turned Into a Beverage Brand Revolution
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This is a podcast episode titled, How a Gut Health Journey Turned Into a Beverage Brand Revolution. The summary for this episode is: <p>In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand's creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday’s origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms.</p>
DESCRIPTION
In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand's creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday’s origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms.