How Therabody Continues To Broaden Their Approach To Wellness
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This is a podcast episode titled, How Therabody Continues To Broaden Their Approach To Wellness. The summary for this episode is: <p>When it was launched in 2016, Theragun was a revolutionary product that created a new category. Since that time, the company has broadened their reach and rebranded as Therabody in 2020 in recognition of that bigger mission. I sat down with Benjamin Nazarian, CEO of Therabody to learn more about the company’s evolution, how he became involved in the business, and how they approach their innovation pipeline. </p>
DESCRIPTION
When it was launched in 2016, Theragun was a revolutionary product that created a new category. Since that time, the company has broadened their reach and rebranded as Therabody in 2020 in recognition of that bigger mission. I sat down with Benjamin Nazarian, CEO of Therabody to learn more about the company’s evolution, how he became involved in the business, and how they approach their innovation pipeline.