This is a podcast episode titled, E28: State of the Market, and Balancing Efficiency with Innovation. The summary for this episode is: <p>On this week's episode of Topline, the hosts review the state of the market and talk about how to balance the need for efficiency in business with taking risks and driving innovation. Over the past year, there's been a 4X increase in the number of touches it takes to create a new opportunity, and there's also a debate around what it takes to stand out in crowded inboxes.</p>