This is a podcast episode titled, E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh. The summary for this episode is: <p>Armand Farrokh, founder of the revenue media platform <a href="https://www.30mpc.com/">Minutes to President's Club</a> and author of "Cold Calling Sucks, and That's Why It Works," joins the show to discuss the evolving landscape of outbound sales, particularly the impact of AI and automation tools.</p> <p>We delve into the paradox of using cold calling techniques in a world increasingly dominated by automated outreach and ask questions like: “How important are personalized, human-driven sales tactics?” and “Are we over-reliant on technology for outreach?"</p> <p dir="ltr">Want more Topline? Join the <a href= "https://www.joinpavilion.com/topline-slack">Topline Slack channel</a> to engage with hosts, guests, and other listeners and <a href="https://www.joinpavilion.com/topline-newsletter">subscribe to Topline Newsletter</a>.</p> <p dir="ltr">Secure your ticket to <a href= "https://events.joinpavilion.com/gtm2024">GTM2024</a> in Austin, TX (October 14 - 16).</p>