This is a podcast episode titled, E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion. The summary for this episode is: <p dir="ltr">Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins Topline to discuss the evolving landscape of brand and demand generation. The conversation starts off by delving into a recent report by TrustRadius and Pavilion, highlighting shifts in buyer behavior and the importance of brand-led growth. They also explore the need for a balanced approach between brand investment and demand generation, sharing insights on how brands can influence both short-term and long-term business outcomes.</p> <p dir="ltr"><a href= "http://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report"> Check out the TrustRadius x Pavilion Brand report</a>.</p> <p dir="ltr">Want more Topline? Join the <a href= "https://www.joinpavilion.com/topline-slack">Topline Slack channel</a> to engage with hosts, guests, and other listeners and <a href= "https://www.joinpavilion.com/blog/tag/topline-podcast">read episode recaps</a>.</p> <p dir="ltr">Also, make sure to secure a ticket for:</p> <p dir="ltr"><a href= "https://events.joinpavilion.com/pavilion-palooza">Pavilion Palooza</a>, which will be held virtually from June 25 - 27</p> <p dir="ltr"><a href= "https://events.joinpavilion.com/gtm-emea-summit-2024">GTM EMEA</a>, which will be held in London from 9 - 11 July</p> <p><a href="https://events.joinpavilion.com/gtm2024">GTM2024</a>, which will be held in Austin from October 14 - 16</p>