Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase
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This is a podcast episode titled, Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase. The summary for this episode is: <p>In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.</p><p>Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.</p>
DESCRIPTION
In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.
Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.
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