Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni

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This is a podcast episode titled, Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni. The summary for this episode is: <p>In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni.</p><p>Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.</p>

DESCRIPTION

In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni.

Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.