Product Marketing Alliance

Today we’ll be covering: <ul><li>What does the 5:95 ration really mean?</li></ul><ul><li>How COVID has affected the market (and how Andrea overcame these changes).</li></ul><ul><li>The importance of long-term thinking.</li></ul><ul><li>Converting the 95% into buyers. </li></ul>

Only 5% of your market are ready to buy - what do you do?, with Andrea Linehan

Welcome to Go-to-Market Radio. On this channel, we'll be bringing you unmissable episodes every week from the GTM cache to help you with strategy, sales enablement, customer success and more.

Go-to-Market Radio

Erin has decades of experience developing brands through marketing, and now - as a CMO - owns eSentire’s global marketing and communications strategy. Talking points include<ul><li>How to align your team for a strong brand identity.</li></ul><ul><li>What makes a good brand story?</li></ul><ul><li>How the relationship between customers and brands is changing.</li></ul><ul><li>How CMOs contribute to the brand story.</li></ul>

Putting people at the heart of your brand story, with Erin McLean

Tune in for Aidan’s top tips on:<ul><li>The role of email in digital marketing.</li></ul><ul><li>How to craft an effective email strategy.</li></ul><ul><li>The benefits of email automation. </li></ul>

Boosting your email conversion rates, with Aidan Casey

Frontline teams are a great asset to Go-to-Market strategy. After all, they probably know your customers better than anyone. Use this knowledge to your advantage and find out:<ul><li>Why frontline teams have such valuable knowledge.</li></ul><ul><li>The importance of two-way conversations.</li></ul><ul><li>How to scale the feedback process.</li></ul>

Your frontline teams know your brand better than anyone, with Chris Wallace

If you’re an aspiring, new or even seasoned CMO, relaunching an entire brand is a pretty daunting task. With so much to do, it can be hard to know where to start. Yoni very kindly took us through his first hand experience of the process, and we can’t wait to share his insights with you.Key talking points:<ul><li>Motivations for relaunching a brand.</li></ul><ul><li>Identifying the problems your rebrand will solve.</li></ul><ul><li>How to pin down the direction your rebrand will take.</li></ul><ul><li>Gaining alignment in the rebranding process.</li></ul>

The big one: Time to relaunch that brand, with Yoni Solomon

Find out how Yoni approached positioning and messaging, not only at a new company, but also in a new and unfamiliar market. Key talking points:<ul><li>The importance of positioning and messaging to your brand.</li></ul><ul><li>Why customers should be the starting point for your positioning.</li></ul><ul><li>Getting key stakeholders onside for new positioning and messaging. </li></ul>

More than just talking: Messaging and positioning, with Yoni Solomon

Gaston answers your questions:<ul><li>What's the difference between being a CMO at a startup of big tech?</li><li>What can the two sides learn from one another?</li></ul><ul><li>How can you prepare yourself for the growth of your company?</li></ul>

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SEASON 1