Putting people at the heart of your brand story, with Erin McLean

This is a podcast episode titled, Putting people at the heart of your brand story, with Erin McLean. The summary for this episode is: <p>Erin has decades of experience developing brands through marketing, and now - as a CMO - owns eSentire’s global marketing and communications strategy. </p><p>Talking points include</p><ul><li>How to align your team for a strong brand identity.</li></ul><ul><li>What makes a good brand story?</li></ul><ul><li>How the relationship between customers and brands is changing.</li></ul><ul><li>How CMOs contribute to the brand story.</li></ul>