Product Marketing Alliance

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.Key talking points<ul><li>What do we mean when we say only 5% of B2B buyers are ready to buy?</li><li>The importance of targeting that 95% of your audience for long-term success.</li><li>How to align short-term and long-term goals.</li></ul>

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model. Key talking points<ul><li>What is the OKR framework, and why can it be so effective?</li><li>How to measure OKRs at different levels.</li><li>How to select the right OKRs for your organization.</li></ul>

Are you OK with OKRs? | Andrea Linehan | CMO Diaries

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.Key talking points<ul><li>Why it's important to have a strong employee brand and culture.</li><li>How to develop them so they align with senior leadership's outlook.</li><li>The importance of personal interaction and collaboration.</li></ul>

Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries

Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future.Key talking points<ul><li>Why a new brand was important as a result of the merger, both internally and externally.</li><li>The important considerations and processes in developing a great brand for merged organizations.</li><li>The importance of input from both sides of a merger to get great results.</li></ul>

Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.Key talking points<ul><li>Why email is still an important component of digital marketing.</li><li>Crafting an email strategy that works.</li><li>Embracing autoresponders and email automation.</li></ul>

Boosting your email conversion rates | Aidan Casey | CMO Diaries

Whether you're unsure about SMS marketing for your brand, or curious but not sure where to start, Aidan is here to explain how and why she's been using it so effectively recently.Key talking points:<ul><li>Why SMS marketing could be valuable to your brand.</li><li>Effective ways of utilizing it.</li><li>Potential uses in the future as platforms evolve.</li></ul>

The medium is the messages. How can you leverage SMS marketing as a CMO? | Aidan Casey | CMO Diaries

By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd.Key talking points include:<ul><li>Why is Black Friday still so important?</li><li>How to get people in the Holiday-gifting mood when it's barely even Fall.</li><li>How to balance expectations from both customers and suppliers.</li></ul>

Be prepared: Black Friday's a-comin' | Aidan Casey | CMO Diaries

Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

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