DemandJump

In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape, the shift in user behavior, and what it means for industries like e-commerce, healthcare, B2B, and more. Her chat with Drew and Ryan covers a lot, so listen to hear more about:<ul><li>The biggest shifts in user behavior and the SERP Landscape. [07:05]</li><li>Why an emphasis on adaptation and education are crucial strategies. [10:37]</li><li>Overcoming challenges marketers face in the context of Google's updates. [13:36]</li></ul> More Time Stamps:* (01:01) Jen’s SEO origin story* (22:16) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/jencornwell/" rel="noopener noreferrer" target="_blank">Jen</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Read more about the study referenced by Jen and Ryan from Danny Goodwin of Search Engine Land, “<a href="https://searchengineland.com/google-sge-impact-industry-436613" rel="noopener noreferrer" target="_blank">Google SGE impact by industry and emerging features</a>”</li><li>Check out Jen’s book recommendation, <a href="https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44" rel="noopener noreferrer" target="_blank">Shoe Dog</a> by Phil Knight.</li><li>Here’s another awesome book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li></ul>

With over 9 years of experience in digital marketing and SEO, I am a passionate and results-oriented leader who drives impactful business outcomes for clients across various industries. As the VP of SEO at Ignite Visibility, I oversee a team of SEO experts who deliver customized and data-driven SEO campaigns to over 100+ clients, ranging from B2B lead generation to e-commerce to local SEO.

My core competencies include SEO strategy, content marketing, analytics, innovation, and team management. I have spearheaded multiple internal and client-facing process initiatives to improve efficiency and effectiveness, as well as coordinated an innovation committee to foster internal development and product innovation. I hold Google certifications in Analytics, Google My Business, and Looker Studio, and I am always eager to learn new skills and trends in the SEO field. My mission is to help clients grow their online presence and achieve their business goals through SEO best practices and creative solutions.

Jen Cornwell

VP of SEO

In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more. 


Navigating the Dynamic SERP 

Blog

Try DemandJump Free

It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

Page One or Bust!

In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

Siddhesh Desai is an Associate Director, Marketing and Communications at Acuity Knowledge Partners. He has over a decade of experience shaping and executing marketing strategies for B2B businesses including setting up zero-budget marketing for startups. A thorough marketer, he lives and breathes the 3Cs of new-age marketing: content, conversations, and community. Siddhesh has an MBA from Goa Institute of Management and a Bachelor of Engineering from Goa College of Engineering.

Siddhesh Desai

Associate Director, Marketing Communications, Acuity Knowledge Partners

In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests. 


Navigating Stakeholder’s SEO Expectations

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:(*) Are universities covering SEO in their curriculum? [06:25](*) Why content marketing will remain a tried-and-true SEO strategy. [07:49](*) Current tactics on a potential path to irrelevance. [09:21]&nbsp; More Time Stamps:* (01:31) From Business School to SEO: Josh’s SEO origin story.* (16:35) SEO professionals’ role as the Internet’s gatekeepers.* (18:47) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/joshua-pearson-94b44311a/" rel="noopener noreferrer" target="_blank">Josh</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Learn more about the type of work Josh’s agency, <a href="https://www.peacomarketing.com/" rel="noopener noreferrer" target="_blank">Peaco Marketing</a>, is accomplishing.</li></ul>

Josh is an experienced and dedicated SEO professional, running is own SEO agency, Peaco Marketing, as well as working as the SEO Leader for automotive SaaS company RockarTech. All of Josh's roles have enabled him to work with businesses of all sizes and natures across the globe, achieving huge success for his clients and helping Josh grow his passion for SEO and Search Marketing as a whole into what it is today.

Joshua Pearson

Owner of Peaco Marketing

We’re turning the spotlight on the new wave of SEO leaders and their approach to long-form content, saturated markets, and staying ahead in the ever-evolving SEO landscape.


Guardians of Good Content: A New Approach to SEO

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.

David Zimmerman has been consulting companies on their SEO strategies and tactics for over 15 years. He’s helped everyone from publicly-traded companies to mom-and-pop businesses. 8 years ago, David started his own SEO company in Charlotte, NC- Reliable Acorn, LLC. Recently he launched CuriousAnts.com, to share what he’s learned about SEO best-practices with others.

David Zimmerman

SEO Coach, Curious Ants

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. 


Mastering SEO Sustainability

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:(*) Predictions for the state of AI technology in the next 5 years. [10:34](*) Leveraging AI for the rapid production of high-quality content. [14:33](*) Preparing for Google’s response to AI-generated content. [21:14] More Time Stamps:* (01:18) Ben’s background in groundbreaking AI* (20:20) Avoiding the downfall of lazy content* (30:09) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/brownben/" rel="noopener noreferrer" target="_blank">Ben</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? <a href="https://www.youtube.com/watch?v=R7uixLkpjPs" rel="noopener noreferrer" target="_blank">Check out the trailer</a> for the 1998 film starring Sandra Bullock and Nicole Kidman.</li><li>Check out Ben’s book recommendation for anyone in business, <a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996" rel="noopener noreferrer" target="_blank">Good to Great: Why Some Companies Make the Leap and Others Don't</a> by Jim Collins.</li><li>Here’s another awesome book to boost your business by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Benjamin Brown, MBA, M.Ed. serves as Chief Experience Officer at Juji AI, the world’s leading cognitive AI platform. As CXO, Ben oversees marketing, sales and customer experience for Juji to continue breaking barriers in AI performance and user adoption.

Prior to Juji, Ben was Vice President of Marketing and Customer Experience at ConverseNow AI, where his leadership helped the company achieve 12x YOY ARR growth and become the largest voice AI provider in the restaurant industry.

Dedicating his career to the intersection of technology and customer experience, Ben has also led digital experience at Carnival Corporation and MGM Resorts International, directing projects across more than 60 countries. A founder himself and active member of the startup community, Ben holds advisory roles for multiple high-growth technology companies and serves on the board for several academic institutions, where he influences curriculum and special programs dedicated to AI.


Benjamin Brown

Chief Experience Officer, Juji

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one.




Adapting SEO for an AI-Driven Future

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:(*) Why content fails to ignite lead generation. [05:52](*) The first steps to take to transform older content. [07:55](*) How to better align content to user intent and the customer journey. [15:44] More Time Stamps:* (01:33) Jeff’s data-driven background* (13:05) A/B testing for better a conversion rate* (25:55) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/jeffreygavio/" rel="noopener noreferrer" target="_blank">Jeff</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Check out Jeff’s book recommendation for data-driven marketing, <a href="https://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853" rel="noopener noreferrer" target="_blank">Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die</a> by Eric Siegel</li><li>Here’s another awesome data-driven book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Jeff leads performance marketing for Gisual, an AI-driven startup working on commercial power outage diagnosis and intelligent infrastructure. Jeff's marketing career began with nearly a decade working in communications and product marketing for two employee benefits firms. After finishing his MBA at Villanova in 2017, he left the benefits world to lead marketing for a managed IT services firm and an engineering software VAR. He still dreams of opening a microbrewery that serves the world's best bowl of chili.

Jeff Gavio

Head of Demand Generation, Gisual

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse.


Turn Organic Traffic into High-Converting Leads

Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33] More Time Stamps:* (02:44) Zoe’s journey: Video game journalist to content marketer* (05:23) Ryan’s chance to finally put Yoast on blast* (25:10) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/moonstormer?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQCSkABM17T6MMfm7lco8ab4ewRuqUvSVA&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BsAHidvgTRiGk3g7nSGctzg%3D%3D" rel="noopener noreferrer" target="_blank">Zoe</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Check out Zoe’s past <a href="https://www.criticalhit.net/author/moonstormer/" rel="noopener noreferrer" target="_blank">video game reviews</a> on Critical Hit. Game on!</li><li>Zoe loves sci-fi books, and so do we: check out her recommendation, the <a href="https://us.macmillan.com/series/monkrobot" rel="noopener noreferrer" target="_blank">Monk &amp; Robot series</a> by Becky Chambers.</li><li>Dive deeper into Pillar-Based Marketing with Ryan’s new book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

A former video game and tech journalist turned content marketer, Zoe has 10+ years experience with content that informs, engages, and delights the target audience. Beyond her work at Sumo Logic which includes leading a sustainability-focused ERG, she is a speculative fiction addict, weight-lifter, wife, and mom living in perpetually sunny Arizona.

Zoe Hawkins

Content Principal, Marketing, Sumo Logic

Content optimization doesn't come with a quick fix or cheat code. We’re talking about effective strategies that will actually level up your SEO game: what optimization looks like, what teams are doing wrong, and how automation can be utilized for maximum efficiency. 


Recent Episodes

SEASON 2

Navigating Stakeholder’s SEO Expectations

Guardians of Good Content: A New Approach to SEO

Mastering SEO Sustainability

Adapting SEO for an AI-Driven Future

Turn Organic Traffic into High-Converting Leads

Level Up Your B2B Content Optimization Strategy

About The Show

Page One or Bust!

Drew Detzler

Chief Marketing Officer

Ryan Brock

Chief Solution Officer