Rik Sansone: Delta Faucet

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This is a podcast episode titled, Rik Sansone: Delta Faucet. The summary for this episode is: UX is critical to creating usable, enjoyable products, but not everyone is aware of it or convinced of UX's value. <a href="https://www.linkedin.com/in/riksansone/" rel="noopener noreferrer" target="_blank">Rik Sansone</a>, User Experience & Designer - CW at <a href="https://www.deltafaucet.com/" rel="noopener noreferrer" target="_blank">Delta Faucet</a>, joins us to share how he's been a UX evangelist throughout his career.We discuss how to handle conflicts of interest between the business and UX by sharing information to align user and business goals. Rik compares UX to the planning and setup of a Broadway show or an amusement park. The whole experience is intricately designed to meet user (or visitor) goals as well as business stakeholder goals. We also dig into learning from failure, staying objective, and uncovering root problems.You can find more information about this podcast at <a href="https://listen.casted.us/embed/62/Behind-The-Product-a6f18f96/sep.com/podcast" rel="noopener noreferrer" target="_blank">sep.com/podcast</a> and subscribe wherever you get your podcasts. Thanks for listening!

Key Takeaways

Rik shares about creating usable instructions.

00:56 MIN

Rik explains how he's been a UX evangelist throughout his career.

01:09 MIN

Rik compares UX to the planning and setup of a Broadway show or an amusement park.

00:32 MIN

Rik emphasizes the importance of finding underlying problems.

00:54 MIN

Rik discusses staying objective and learning from failure as a designer.

00:53 MIN

DESCRIPTION

UX is critical to creating usable, enjoyable products, but not everyone is aware of it or convinced of UX's value. Rik Sansone, User Experience & Designer - CW at Delta Faucet, joins us to share how he's been a UX evangelist throughout his career.

We discuss how to handle conflicts of interest between the business and UX by sharing information to align user and business goals. Rik compares UX to the planning and setup of a Broadway show or an amusement park. The whole experience is intricately designed to meet user (or visitor) goals as well as business stakeholder goals.

We also dig into learning from failure, staying objective, and uncovering root problems.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

Today's Host

Zac Darnell

|Host of Behind The Product & Principal at SEP

Today's Guests

Rik Sansone

|User Experience & Designer at Delta Faucet

Rik is a creative UX / UI designer who thinks on a different level. He has a passion for building common-sense, intuitive HCI experiences that “wow” users and benefit the bottom line. In his current role at Delta Faucet, Rik presents tactical storytelling and concise, data-driven, problem-solving solutions to executives.

Rik's LinkedIn

Chelsie Christian

|Guest Host and Senior Interaction Designer at SEP

Chelsie collaborates with our clients, stakeholders, developers, fellow designers, and end users to curate products that are sustainable and built with high quality. She emphasizes whole-product squad ownership which includes product owner (viable), technical lead (feasible), and designer (usable).

Chelsie's LinkedIn