Inside SEP: Demystifying Design

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This is a podcast episode titled, Inside SEP: Demystifying Design. The summary for this episode is: In this episode, Zac and <a href="https://www.linkedin.com/in/noellewebster/" rel="noopener noreferrer" target="_blank">Noelle Webster-Milam</a> delve into the world of design, aiming to demystify its complexities and shed light on its significance in building great products. Noelle shares her thoughts on how design brings value to software product development as a key team member, alongside engineering and product management. She also shares how SEP thinks about design and has organized our practice to serve our clients. Key Takeaways:<ol><li>Software design sits at the crossroads of business and art, focusing on delivering user-centric solutions while meeting business objectives.</li><li>Design involves more than just visual aesthetics; it encompasses system design, user experience, and addressing user needs efficiently.</li><li>Balancing user goals with business needs is crucial to avoid misalignment and ensure product success in the marketplace.</li><li>Design roles at SEP include interaction designers and UX designers, each contributing unique skills to create cohesive and user-friendly products.</li><li>The value of design lies in its ability to enhance user experiences, solve business problems effectively, and contribute to de-risking strategies in product development.</li></ol> We'd love to hear from you! Reach out to <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/9b8e5049-3269-4d01-a208-ec35aa12083d/podcast@sep.com" rel="noopener noreferrer" target="_blank">podcast@sep.com</a> to share your feedback on this show.You can find more information about this podcast at <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/93ecce9c-0530-4661-a507-b77e2748f4ee/sep.com/podcast" rel="noopener noreferrer" target="_blank">sep.com/podcast</a> and subscribe wherever you get your podcasts. Thanks for listening!

Key Takeaways

How Noelle thinks about design in the context of Software development.

00:31 MIN

Balancing business needs and user goals.

01:13 MIN

DESCRIPTION

In this episode, Zac and Noelle Webster-Milam delve into the world of design, aiming to demystify its complexities and shed light on its significance in building great products. Noelle shares her thoughts on how design brings value to software product development as a key team member, alongside engineering and product management. She also shares how SEP thinks about design and has organized our practice to serve our clients.

Key Takeaways:

Software design sits at the crossroads of business and art, focusing on delivering user-centric solutions while meeting business objectives.
Design involves more than just visual aesthetics; it encompasses system design, user experience, and addressing user needs efficiently.
Balancing user goals with business needs is crucial to avoid misalignment and ensure product success in the marketplace.
Design roles at SEP include interaction designers and UX designers, each contributing unique skills to create cohesive and user-friendly products.
The value of design lies in its ability to enhance user experiences, solve business problems effectively, and contribute to de-risking strategies in product development.

We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

Today's Host

Zac Darnell

|Host of Behind The Product & Principal at SEP

Today's Guests

Noelle Webster-Milam

|Director of UX at SEP

As SEP's Director of UX, Noelle is responsible for improving and safeguarding SEP’s UX fitness. This means integrating UX service delivery into our overall product outcomes for clients, building UX into SEP's culture and ecosystems, encouraging UX growth and excellence, and advancing the community. Noelle is passionate about growing designers and design teams, building UX functional areas within organizations, and using UX practices/methods to contribute to overall growth, strategy, and sustainability of an organization.